Relationships 2 Customers

Posts Tagged ‘Advertising’

The advent of mass or “push” marketing changed the business landscape and the emphasis of word-of-mouth-marketing diminished… Potential customers could easily learn of your business, product or service in the newspaper, magazine, radio or on TV. Therefore, word-of-mouth marketing/referral marketing didn’t have a high ranking in the Entrepreneurs/Small Businesses marketing strategy.

Most entrepreneurs too often overlook the value of referral business or simply don’t know how to go about getting referrals. It is a fact that customers referred by other customers, friends, associates are generally more loyal, hold a more positive opinion of your business and won’t price shop you than customers who come to you from other types of advertising. Those customers are more likely to trust the information given to them from the referral source versus information that comes from an impersonal source, like an ad or radio advertisement. Building trust in your customers is one of the most important steps to creating repeat customers – that solid customer base that will help your business thrive no matter what the economic climate. So, how do you start getting more referrals? Read the rest of this entry »