Relationships 2 Customers

Posts Tagged ‘Small Business’

Like most Professionals, Small Business owners or Entrepreneurs you went to school to learn about your trade or profession. Did you ever have a course in how to market your services? Did you learn how to get Clients? The answer is probably NO.

The simple truth is: you might be the Greatest Home Remodeler, Interior Designer, Painter, Flooring Provider, Window Treatment Provider, Landscaper, Plumber, Realtor, Mortgage Broker, Chiropractor, Lawyer, etc., but if you don’t market yourself and find Clients, you will not be able to stay in business.

To most, when asked, do you market your services or products, they get this mental block which says I am a professional, I do not have to sell my product like so many other businesses.  Let’s face it, the service you perform for clients are a product and if the public does not know who you are, what you do and why they would want to do business with you… You will not be in business very long.

So, what is a sure way that you can get more clients cost effectively that WORKS ALL THE TIME? Read the rest of this entry »

The advent of mass or “push” marketing changed the business landscape and the emphasis of word-of-mouth-marketing diminished… Potential customers could easily learn of your business, product or service in the newspaper, magazine, radio or on TV. Therefore, word-of-mouth marketing/referral marketing didn’t have a high ranking in the Entrepreneurs/Small Businesses marketing strategy.

Most entrepreneurs too often overlook the value of referral business or simply don’t know how to go about getting referrals. It is a fact that customers referred by other customers, friends, associates are generally more loyal, hold a more positive opinion of your business and won’t price shop you than customers who come to you from other types of advertising. Those customers are more likely to trust the information given to them from the referral source versus information that comes from an impersonal source, like an ad or radio advertisement. Building trust in your customers is one of the most important steps to creating repeat customers – that solid customer base that will help your business thrive no matter what the economic climate. So, how do you start getting more referrals? Read the rest of this entry »